Instead it became rather popular around the Microsoft offices in emails with an intended smiley tone. Deliberately made to look wonky and avoiding straight lines where he could, he came up with Comic Sans - but on completion it was too late to be used in the Microsoft Bob program. Using graphic novels such as Watchmen for a guide, Vincent developed his own typeface which mirrored those used to convey the action in comic books. Although it no longer creates headlines, it remains a bedrock option in word processor packages around the world. Times New Roman remained the newspaper’s standard into the 1970s. The new look even merited an article in its own right, which described the shift in type as: “one of the biggest undertakings ever accomplished in a newspaper office.” Working alongside designer Victor Lardent, it took Morison two years to finesse Times New Roman into the typeface which finally landed on the newsstands in 1932. His main source of inspiration was the old-style typeface Plantin, named after the 16-Century printer Christophe Plantin. What sounds like a knot of contradictions to the casual reader became a challenge to Morison. ![]() It would have to be larger than the type in use, but not take up any more space be readable and still appear heavier than its predecessor. ![]() Ninety years ago, designer Stanley Morison was approached by the newspaper’s management to create a new typeface. It’s a feather in the cap for The Times newspaper that one of the most widely-used typefaces in existence was created for and named after their publication. GQ adopted it as planned and in the months before the 2008 election, Barack Obama featured on the cover, surrounded by blurbs presented in a typeface synonymous with both candidate and magazine. The seed for the Gotham typeface had been planted. Tobias explained in a 2007 documentary film how the lettering was: “Not the kind of letter that a type designer would make, it’s the kind of letter that an engineer would make.” The New York-raised designers looked around their home city for inspiration and, independently of each other, spotted the straightforward, boxy lettering in the sign of a bus terminal building on 42nd Street. Creators Jonathan Hoefler and Tobias Frere-Jones were commissioned by men’s lifestyle magazine GQ to build a typeface which would complement the brand. That was a big achievement for such a new typeface, one which was only created eight years earlier. ![]() The sans serif design (translated as 'without lines', sans serif typefaces have no protruding tails or strokes on any of the letters) appeared on thousands of placards waved at rallies across the US.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |